Strategi "Cool Japan" dan Keberhasilan Diplomasi Budaya Jepun di Malaysia
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Abstract
Abstrak: Komentari ini mengupas strategi Cool Japan sebagai sebuah strategi diplomasi budaya dan soft power dalam mempengaruhi dan meningkatkan imej positif atau kefahaman masyarakat Malaysia mengenai cara hidup dan pandangan semesta Jepun. Menggunakan analisis Google trend dan sentimen konsumer terhadap beberapa jenama, imej, ikon dan produk Jepun yang sedia terkenal di pasaran Malaysia, hasil kajian menunjukkan kekuatan imej Jepun yang kukuh dan tinggi di mata dan persepsi orang awam di Malaysia banyak dipengaruhi oleh keberhasilan diplomasi budaya Jepun di Malaysia.
Kata kunci: strategi Cool Japan dan diplomasi kebudayaan Jepun di Malaysia, analisis trend Google dam produk Jepun terkenal di Malaysia,
DOI: 10.17576/sinergi.0301.2023.10
Maklumat artikel: Tarikh Penghantaran: 21 Disember 2023; Tarikh penerimaan: 10 Mei 2023; Tarikh penerbitan: 31 Julai 2023.
Penghargaan dan pengisytiharan: Penulis merakamkan penghargaan kepada para pewasit tanpa nama kerana kesudian penilaian serta cadangan penambahbaikan kualiti manuskrip. Tiada konflik berkepentingan sepanjang proses penerbitan. Kajian tidak melibatkan sebarang pembiaya dana penyelidikan.
Abstract: This analysis explores how the Cool Japan strategy is utilized for Japanese cultural diplomacy and soft power in Malaysia. By examining Google's consumer sentiment analysis towards familiar Japanese brands, images, icons, and products in the Malaysian market, the findings suggest that the success of Japanese cultural diplomacy efforts primarily influences Japan's positive image and perception among the Malaysian public.
Keywords: Cool Japan strategy and Japanese cultural diplomacy, Google trend analysis and famous Japanese products in Malaysia.
DOI: 10.17576/sinergi.0301.2023.10
Article information: Submission date: 21 December 2023; Acceptance date: 10 May 2023; Publication date: 31 July 2023.
Declaration and acknowledgement: The Author expresses her appreciation to the anonymous referees for their willingness to evaluate and suggest improvements to the quality of the manuscript. There is no conflict of interest throughout the publication process. The study does not involve any research funders.
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